PETS AS THERAPY

Pets As Therapy is a national charity that enhances the health and wellbeing of people in communities across the UK. Their volunteers and pets visit organizations to provide therapy, striving to ensure that everyone, no matter their circumstances, has access to the companionship of an animal. 

Service

Website Redesign

Client

Pets as Therapy

Year

2022

WE GOT A PAWBLEM...

Cash-in-hand donations collected from fundraising events have overtaken PAT’s online donation portal.

The decline in online donations stems from an unsatisfactory user experience.

A lack of call to action and inefficient user navigation have resulted in decreased online donations.

Deliverables: Website Redesign

How might we streamline PAT’s online donation process, so that organizations can donate and book a therapy session simultaneously?

Easy donation process

Emotional bond

Donate a small amount

Interview Insights;

LET’S MAKE THIS PAWSIBLE!

HOW MIGHT WE?

How might we streamline PAT’s online donation process, so that organizations can donate and book a therapy session simultaneously?

User Testing Key Insights

Some users didn’t realise they could scroll down

Adapted the ‘learn more’ button in the hero banner to be a sign post for people to scroll

Info cards on the donation page provide context

Combined info cards with the donation section

Create a personalized account section to track donations and pet therapy sessions

Work on design changes from testing feedback

Improve UX on other collection pages to increase number of donations via other channels

Set priorities and concentrate on the objectives

The importance of user testing and being receptive to new ideas and feedback

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